1: Introduction


Summary: This first module is a basic introduction to your instructor, the course's contents, and the issue's you'll face as a freelancer.

Your instructor: Bryce Bladon has nearly a decade of experience as a freelancer. With experience across a wide variety of fields, his business is mostly built on his writing work. He currently consults with brands and businesses to help them refine their communications.

What this course will cover:

  • The issues you’ll face when you start freelancing
  • The realities of freelancing
  • Common concerns you'll have
  • What a freelancer's career path looks like
  • How to grow as a freelancer
  • What you need to start freelancing
  • Basic mistakes (and how to avoid them)
  • How (and why) to specialize with a niche
  • How to refine your offering
  • How to find your first client
  • What clients actually care about
  • Portfolios
  • Case studies
  • Branding
  • Marketing
  • How to break into a new industry
  • Where to find potential clients
  • How to engage potential clients
  • How to find fellow freelancers
  • How to work with clients
  • Valuing yourself and your time
  • How much to charge
  • When to raise your rates
  • What to do if you don't get paid
  • Basic finances, including taxes and retirement
  • How to grow your career
  • Your next steps after completing this course

The issues you’ll face when you start freelancing

A lack of feedback: Now you have an entire community of colleagues willing to lend you their insight – in addition to me.

No community, or colleagues; loneliness: Again, you just joined a community. You’ve also received a lot of tips for finding other freelancers, mentors, and more.

No direction or clear plan: You have an entire course that will give you insights into every major facet of freelancing, with actionable advice for a) breaking into a new industry, b) establishing a niche, c) finding your first client, and d) working with that first client.

Work-life balance: I’ve given you insights into the challenges I faced in this regard and how I overcame them. In general, I suggest you build boundaries and habits that empower you to do good work while ensuring you do it in a way that works for you.

Finding your first few clients: I start by helping you find a niche and communicating the first steps to finding your first client. The course gets really specific too: we eventually get into insights into what a client needs and looks for, sourcing prospects, and actually pitching those prospects.